Marketing Talking logistically about pricing, spot availability, and possible return on the idea. This includes getting an explanation of all media available, and what has worked with each. Advertisement The creative approach to getting your product or service known in the community. This includes the writing, image creation, and talent needed to bring your idea to life. Public Relations A hand's on approach to entering the community. This includes tradeshows, expositions, open house events, and public sponsorship opportunities. Business Consulting An overhaul of where your business currently is and where it needs to go. This reviews everything from the finances to personnel to future planning, as well as using online tools to generate brand awareness.